Tuesday, March 23, 2010

Why I Admire Johnny Cupcakes So Damn Much

Nothing could really sum up what the Johnny Cupcakes lifestyle meant until this video was created. Big ups to Masetro!




Maestro Knows - Episode 6 (Johnny Cupcakes) from Maestro Knows on Vimeo.


As many of those who know me knows very well that I am a HUGE fan of Johnny Cupcakes . Many people ask me why though, why do I enjoy wearing cupcakes on t-shirts so much? Why do I follow such a strange trend? What is it about this "Johnny Cupcakes" that I love so much?
Honestly there are way too many answers to give and far too many questions to ask, NONE can truly explain how it is within. With a brand like Johnny Cupcakes, its MORE than a just a mere brand or a mere piece of fabric that you wear on a daily basis. True indeed that the T-shirts created through this brand is unique and eye catchy. But honestly anybody can MAKE a t-shirt and make a few dollars, but FEW can CREATE a t-shirt that captures their essence and lifestyle within it and EVEN FEWER STILL, can someone take this object, and PASS ON that said essence and lifestyle through to other people.


Do I admire the brand because owner, Johnny Earle, is a multimillionaire? No

Do I admire him because he gets to travel all over the world? No

Do I admire the fact that the man gets stopped by mobs of fans and supporters that hang on to his every word? Again, NO!

What is it though? True that these aspects of Johnny can be the envy of numerous people who want that fame and glory but honestly to me, I admire the man for whole different aspects.

How many people do you know can create something out of the trunk of their rusty old car and turn it into a profitable business?

HOW many people can ignore the lure of corporate investors throwing massive amounts of money in your face and turning them down repeatedly so that you can keep your business personal, even though people said it was a bad idea?

How many people do you are willing to take SO many risks in life?

In the end, with all these steps taken, how many people do you know are able to do all of these things, become a success, yet keep their identity, humbleness and passion the same?

The only way to truthfully answer a Johnny Cupcakes question is to oddly enough, ASK a question as an answer.

I'm aware that there are many other similar brands that does almost the same thing that Johnny and his brand does but not quite.

What other designers/brand owners keeps their business as personal as Johnny does? Holds block parties, stays behind to chat and answer questions with customers, treats their customers out to meals and snacks? The man does so much yet is still able to remain humble and true to his roots.

I admire the fact that he does what he loves and makes a living out of what he's passionate for, as well as being able to continue on his passion and energy onto others, if you are a fan of Johnny Cupcakes then you can't help but smile when you are around the man and others who support his brand.

There is just so much innocence and positive, carefree energy rooted within his brand that it just oozes all throughout the entire Johnny Cupcakes business.

I admire Johnny Cupcakes for the man BEHIND the brand....and the ill shirts that he makes. haha

FACTS!
- Johnny is a SELF MADE multi-millionaire at a young age
-Never had any practical business training
-Started his brand as a joke
-Sold his first shirts out of his rusty old Toyota

Don't follow . LEAD!
-FunkMistah_J

For the record, I am NOT a Johnny Cupcakes hypebeast or a blinded follower who just follows trends or what other people say.